Why is SEO for surgeons even important? How is it done? Do plastic surgeons have to care about SEO? All these are questions we’ll address shortly.
When people are looking for plastic surgeons, where do most of them go? Online! They can search for plastic surgeons using a keyword.
And when the search engine displays the result, people may likely choose a surgeon that appears high up the SERPs.
At BitChip Digital, we make it easier for potential clients to find you online. Using best SEO practices, we improve your ranking, traffic and credibility:
What Does SEO For Surgeons Entails?
Search engine optimization is all about winning online. It involves a combination of techniques aimed at improving a website’s ranking, traffic and credibility online.
Every business needs clients. And when client-base increases, revenue will increase.
If you’re a plastic surgeon, know this: people are looking for you online. The possibility of them finding you online depends on your SEO effort.
SEO (search engine optimization) increases your online visibility. It makes it easier for patients who’re looking for an experienced plastic surgeon like you to find you with ease.
When you follow best SEO practices, potential clients won’t struggle to find you online. You can also optimize your website to show up in local searches.
For instance, when someone searches online with a keyword “best plastic surgeon in Dallas, Texas” it simply means that the surgeon they’re looking for must reside in Dallas, Texas, U.S.A.
Others might use the search term “best plastic surgeon near me.” You’ll show up in the search engine result pages if you target this keyword and do your SEO properly.
Advanced SEO For Plastic Surgeon – The BitChip Digital Way
Is the website for your surgical practice ranking at the top of search engine result pages for the targeted keywords? Are you getting more online and foot visits with your SEO effort?
If your answer is no, then you seriously need BitChip Digital’s services. We’re a global digital marketing company, established to help businesses grow online.
We use a combination of SEO strategies to increase your website’s visibility online, making it easier for potential clients to find you.
Here are the SEO strategies we combine to help your business grow online.
- Create a professional-looking website for your surgical practice.
- Make your website mobile-friendly.
- Help you create a website with responsive design.
- We fix your website’s page load speed. We ensure your website loads in less than 3 seconds.
- Help you draft high-quality and SEO-friendly content. We fix existing content on your website to improve quality and ranking.
- Offer link building services. We help you build a healthy profile, one that search engines recognizes as natural, non-spammy and authoritative.
- Mentions and reviews on various platforms.
- Local SEO
So these are the techniques we combine to help your business grow online. And below are the benefits you’ll reap from our optimization services.
The benefits of BitChip Digital’s SEO services for your surgical practice include
- Higher ranking on search engines
- Increase in organic and foot traffic to your website and physical location, respectively.
- Improvement in brand credibility.
- Increase brand awareness.
- Increase in your client-base and revenue.
Here are some of the things you’ll benefit from when you engage us for your plastic surgery SEO. We’ll place your business ahead of the competition, making sure that you appear in search engine results for the targeted keywords.
Must-know SEO Strategies For Surgeons
Search engine optimization is important for any business that wants to grow online. And one thing we like about it is that it offers both established and new businesses a level playing field.
Google won’t rank a website on the first page because they have been in business for donkey years. Instead, it considers several ranking factors.
Furthermore, SEO is dynamic. Google releases updates now and then that knock most websites out of the water. So if you want to remain in a good position in SERPs even after an update, you must get your SEO strategies right.
Here are some of the things you need to do to rank high on search engine result pages.
1: Have a website befitting for a surgeon:
Do you already have a website? Do you feel comfortable letting patients visit your website?
If you have any concern about your website’s appearance, then it’s not the best to host your patients.
Your website is the first thing most of your clients would see before even meeting you in person. So your website is your sales representative.
As you know, first impressions matter both offline and online. The quality of your surgery practice website will have some impact on clients’ decisions.
What are the things BitChip Digital considers when creating a website for surgeons?
- We ensure your surgical practice website boasts an easy-to-use design for the best user experience. People want quick access to information and a website’s design plays a key role in deciding that.
- We’ll make your website’s homepage visually and emotionally appealing.
- We’ll make it so easy for potential clients (patients) to book an appointment on your website.
- We’ll include interactive features in your website to help raise potential patients’ interest in your services.
- Connect to your patient management portal to offer patients access to their personal data and charts.
- Offer valuable content and patient education. This can be done in several ways: regular blog posts, Q& A page, patient testimonials, patient education.
- We’ll use photos and graphics to create strong online imagery.
- Build your brand messaging.
Having a website is important for your business. It’s as important as your hospital or clinic’s physical location. Even though you cannot operate on your patient online, you can interact with them and offer words of encouragement via your website.
Furthermore, you cannot do SEO without a website. However, keep in mind that the quality of the website you create for your hospital/clinic matters a great deal.
At BitChip Digital, we will help you create a website that boost potential patients’ confidence in you even before they meet you in person.
2: Test website’s mobile-friendliness:
Mobile-friendliness is a confirmed and vital Google ranking factor. Google appreciates websites that are mobile-friendly.
Why is it necessary to make your website mobile-friendly? Besides SEO, user experience is another reason your surgeon website should be mobile friendly.
Mobile devices account for around 60% of internet usage worldwide. This indicates that some of the potential clients that need your services are searching for you via their mobile phones.
Has mobile-friendliness been this important? No, it wasn’t important. Google only considered it as a nice-to-have feature and nothing more.
As the number of mobile devices grew, Google started paying attention to a site’s mobile-friendliness. Most websites didn’t have any reason to make their website mobile-friendly until Google made it a top ranking factor.
Here is what Google said when it officially launched its mobile-friendly update:
“As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results.
Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”
Mobile-friendliness is a ranking factor. A mobile-friendly website offers better user experience.
A mobile-friendly website loads perfectly on mobile devices the same way it loads on desktops. You don’t have to zoom in or out to view the content.
How can you determine if your website is mobile-friendly? Here are some of the tools to use.
- WooRank
- Pingdom
- MobiReady
- BrowserStack
- WebPage Test
- Site checker
- Website grader
- Page speed insights
- Bing mobile friendliness test
- Google mobile friendliness test
3: A website with responsive design:
First off, is responsive design and mobile-friendliness the same thing? The simple answer to this is no!
Think of mobile-friendliness as the destination or goal, and responsive design as the way to arrive at the goal.
A website with a responsive design offers better user experience. It means your website automatically conforms to whatever device readers utilize.
The texts and images of the website scales to fit the size, while the layout rearranges to fit the readers’ device screen.
It doesn’t matter what device readers access your website with. Whether tablets, smartphones, or e-reader, a mobile-friendly website offers the best user experience.
You need a website with responsive design for your surgical practice. Let potential patients feel at ease when they land on your website.
Potential clients will form an opinion about your business from your website. That is why first impressions matter a great deal.
If your website offers quality user experience, you can expect increased patronage. Do not forget that mobile devices boast small screens. Thus, if your website doesn’t have a responsive design, your visitors won’t feel comfortable reading your content.
Another worst thing that can happen is that they won’t click your link to take action. Your call to action would just be a waste of space.
At BitChip Digital, we’re committed to helping businesses succeed online. We will create a responsive website for your surgical practice that your visitors would love.
4: Content isn’t king, relevance is:
Everyone is familiar with the term, “content is king.” Everyone keyed into this statement after Bill Gates mentioned it. I am also guilty of this, but let me tell you something. Content isn’t king, relevant is.
Anybody can write content. But what matters in a content is the quality and value, not the word count. It’s also definitely not the keywords sprinkled on the content or graphics used.
Your content has to be top-quality to have any value. Keep in mind that search engines, especially Google, only ranks high-quality content higher. It will only promote content that offers more value to the readers to its first page.
Before you write any content for your website or blog, ask yourself these questions:
- Have I done enough research or have enough knowledge on the topic I am writing?
- Is the article I am about to publish valuable?
- Does my content help solve readers’ problems?
- Is my content readable?
- Is my content SEO-friendly?
Other things you need to consider is your content’s uniqueness. It must be 100% plagiarism-free. Your content should also be free of fluff.
Finally, have you ever watched a movie or book poorly put together? How did you feel? Perhaps you felt bad because you have invested some time and had high expectations.
Your readers will feel the same way when you publish poor quality content on your website. So make your content worth reading. Use active voice and short paragraphs.
You’re writing medical content, so illustrate with images and videos where necessary. You can even use infographics if you have the knowledge to create one.
5: Comprehensive keyword research:
Keyword research is an integral part of SEO. Keywords help Google crawlers to understand the context of your content and decide the search terms it should rank for.
Different kinds of keywords exist. These include short-tail, long-tail, and the question type of keywords. So which should you target?
The advice is to choose long-tail keywords. What are long-tail keywords? Long-tail keywords refer to long and more focused search phrases that visitors are more likely to use when they’re at the point of purchase.
Here is an example of a long-tail keyword:
“Best general surgeon in Houston.” Any visitor that uses such keywords wants the services of a general surgeon, but that medical professional must be based in Houston, Texas.
Another long-tail keyword is “best plastic surgeon in Texas.” This keyword is also specific. Any potential client using such a keyword is seeking a plastic surgeon in Texas.
Keywords are an important part of any optimization strategy. It helps search engines understand what your content is about to help decide where to rank your website.
We’re not saying you shouldn’t use short-tail keywords. You can sprinkle them in your content, but keep in mind that these keywords boast high competition.
Examples of a short-tail keyword: “Best surgeon.”Note that these sorts of keywords boast only one or two terms.
How to do keyword research is another important thing to consider. How to choose the ideal long-tail keywords to target is another trick.
Let’s start with the first. You can use diverse tools to conduct keyword research, figure out the search volume for each keyword and target the ones you can quickly rank for.
We’re not saying you cannot outrank a website that’s already on page one, ranking for a short-tail keyword. You can do so if you have the right SEO team, composed of experts who know the nitty-gritty of search engine optimization.
You can sprinkle some related short-tail keywords in your content.
Here’s another thing. Finding promising keywords is not the end of the optimization journey. You have to place them strategically in the content you’re writing.
Place your keywords on the Meta title, Meta description, and alt text.
How is keyword research done? You can use tools to find keywords to target. Below are tools you can use for keyword research:
- SpyFu
- KWFinder
- GrowthBar
- Majestic
- Serpstat
- Keyword tool
- SEO PowerSuite
- Long-tail Pro
- Moz Keyword explorer
- Ahrefs keyword explorer
- Google keyword planner
Note that each of these keyword tools has their pros and cons. You can look them up if you want to conduct keyword research for your next content.
What keyword research tool does BitChip Digital use? We use Ahrefs, and Long-tail Pro. This allows us to compare and contrast results to know the next step to take.
A Handy Tip: After conducting keyword research, place your keywords strategically in your content. Also, don’t forget to check your search volume during keyword research. You should target low search volume keywords. Why? They offer a better chance to rank high on search engines.
6: Build a good backlink profile:
Backlink has been a crucial part of search engine optimization for so many years. Today, it’s still relevant in SEO.
Google considers backlinks as one of the top ranking factors. So, if you can pull quality backlinks then go ahead and do so.
It’s important to build a healthy backlink profile. Good back links are links search engines consider authoritative, natural and non-spammy.
In order to gauge your backlinks’ strength, ask yourself the following questions: where did your backlinks originate from, what content are they pointing the users towards, and how did you create them? Did you create the blog or website specifically to create backlinks?
Ask yourself these questions when creating your backlinks. Furthermore, avoid spammy sites, as such sites won’t offer anything to your SEO effort.
How can you identify a spammy website? You’ll find a massive number of links sprinkled on the site. These sites get paid to add links.
Another thing to consider when creating backlinks is the relevance of the links. Are the links from related sites? This is very important.
Google values links gotten from niche-relevant websites. For instance, since you run a health platform, your backlinks should be from a similar platform.
A Handy Tip: The number of backlinks acquired isn’t the most important thing. What Google pays more attention to is the relevance and authority of the links.
This is why quality is more important than quantity when it comes to backlinks.
7: Online reviews counts:
Online reviews can work wonders for surgeons. Everyone knows the risk plastic surgery could involve. Thus, some people would rather seek recommendation from others who have successfully had similar surgery, than experience it first.
You can set your hospital apart with reviews. Get quality reviews that can help social proof your brand.
You can solicit for reviews from existing clients. Tell them to leave honest reviews for you online. Let them inform others about the great experience they had in your hospital.
You can ask your existing clients to drop their reviews for your business on your website, Yelp, Facebook and other credible business directors.
Reviews can inspire potential clients to choose you over your competitors. Since they’re from real persons, reviews will help to instill confidence in potential clients.
A handy Tip: Getting positive reviews is good, but offering quality services is better. As a surgeon, your clients are humans and trust you. They have put their lives in your hands and they expect successful surgery.
So ensure you deliver quality services. The quality of services you render will convince your clients to leave a positive review for you.
8: Use Google My Business:
If your information isn’t already on Google My Business, you have been missing great opportunities. So, do the right thing now or let BitChip Digital help put your business on GMB.
Placing your information on GMB makes it easier for potential clients to find and contact you. You have to include your phone number, business address, business name, and other important information.
Besides GMB, you can find other business directories with good spread. Put your business name and other contact information on the page, and don’t forget to update your information from time to time.
Conclusion
Effective SEO for surgeons can bring massive results when handled by an experienced search engine optimization team. That’s why we established BitChip Digital.
We have a team of top SEO experts, dedicated to helping businesses grow online. Our optimization strategy is aimed at bringing you more traffic, ranking and revenue.
SEO is complicated, and that is why you need an expert to help you get it right. As a surgeon, you have patients that need your attention.
So why don’t you leave the digital marketing side of your business to us and focus on your patients. Let’s help your business grow online.
